Brand

One name, two colours, many meanings


Introduced as the symbol, expression or business card of our Bank, the BSI logo is a metaphor for what the Bank is and strives to be: the Swiss bank with passion.
The blue-black shade, undoubtedly the main feature of the BSI logo, reflects the values inherent in being a Swiss bank. It is synonymous with integrity, security and the tradition of our Bank.
The vibrant red dot on the rolling “i” represents the passion and dynamism of the more Latin side of our DNA. It is symbolic of all those more human aspects that characterise and distinguish BSI: the warmth of our institution, the passion that goes into everything we do, the simplicity, our affinity with culture, our ability to deal with new challenges and the long-term relationships that we build with our clients based on loyalty.